Julia Campbell is co-chief executive officer of Local Media Association. She previously served LMA as a branded-content strategist and innovative project manager, leading a joint initiative with Local Media Association, Local Media Consortium and the Facebook Journalism Project. In that work, she guided broadcasters, print organizations and digital publishers as they tested promising business models, with the goal of developing practical playbooks local media companies could use to grow revenue.
Campbell spent nearly a decade at Gray Television and served as vice president of media systems. There she created MomsEveryday, an award-winning television, digital, social and streaming branded-content initiative that helped local businesses connect with families while generating revenue for stations.
Her career also includes director and editor roles at local and national television organizations, including CNN, in markets ranging from Casper, Wyoming, to Atlanta. She brings experience across branded content, newsroom operations, local-media sustainability and product development. Campbell earned a Bachelor of Science in journalism from the University of Colorado Boulder.