Kevin Berrier is marketing director for MDDC Advertising Services, the full-service marketing agency of the MDDC Press Association. Drawing on more than two decades in marketing and advertising, he helps businesses and organizations define the results they need and then builds campaigns around those goals. His work can combine websites, local publications, digital advertising and other materials to reach audiences at the local, regional or national level.
Because MDDC works closely with news organizations across Maryland, Delaware and the District of Columbia, Berrier brings particular experience in connecting advertisers with trusted local media and developing campaigns that inform audiences while delivering measurable value. He works with clients to make sense of fragmented advertising options, select the channels that fit their needs and execute an integrated plan rather than a collection of disconnected placements.