SPONSOR &

EXHIBITOR PROSPECTUS

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Local News Solutions 2024

Stronger Newsrooms for Stronger Communities

with

&

August 22-24, 2024 • Denver/Thornton

presenting sponsor

1,000+ attendees

Leaders across Colorado & US

Decision-makers in newsrooms

Publishers, editors, sales directors

Community and philanthropic leaders

Reporters, photo, audio, audience specialists

Community members interested in informed communities, mindfulness and mental health


High visibility & interaction

Solution roundtables

Integrated exhibits

Networking

1 Location 3 Days5 Unmissable Events

Colorado Media Project Summit: Pre-conference gathering of ​philanthropy, newsroom and community leaders

Evening with 10% Happier’s Dan Harris: Public talk, Q&A and book ​signing with the former ABC News anchor & correspondent

Legislative Awards & Reception: Recognizing Colorado’s legislative​ defenders of​ a free press

146th Colorado Press Association Conventi​on: Training, networking & resources for publishers, editors, rep​orters, sales teams, audience speciali​sts, and more

CPA Better News and Hall of Fame Awards: Celebrati​ng excellence in reporting, photojournalism, advertising and com​munity impact

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Delta Hotels

Denver/Thornton

Aug. 22-24, 2024

10 E 120th Ave

Northglenn, CO 80233

SPONSOR ACTIVATION

  • Exhibit Hall: In center of activity, between registration and bar and across from all ballroom and breakout rooms.
  • Solution Roundtables: Brief intro to entire convention with three 30-minute sessions in ballroom. Unique & broad exposure combined with personal interaction. High energy. See next page. Limited availability.
  • Workshop Sessions: Extended training with qualified attendees for your revenue, reach or reporting solutions in action. Limited availability.
  • Passport to Prizes: Attendees who visit ALL participating exhibitors and have their passport stamped will be entered in a drawing for prizes.
  • Ice cream tickets: Attendees must visit your table to get ice cream tickets.

REDEFINING PRESS CONVENTIONS

Not just a single state. Not just one medium. Not just press. Not passive.

Colorado has earned a reputation as one of the nation's most collaborative and innovative news ecosystems. The Colorado Press Association’s annual convention has increasingly drawn news leaders from across the country and across different media—to the point that other groups have used this gathering to make it the must-attend media event for the state and region. For 2024, we’ve even added a public event and rebranded the three days to reflect that broader scope. Local News Solutions 2024 brings together news leaders with community and philanthropic leaders to explore how we can continue building resilient businesses that serve our entire communities. In 2023, over 350 attendees participated over the course of three days, with over 2,000 people reached via newsletters and website. With this year’s public event, promotion will reach tens of thousands. This year, we expect 250-300 newsroom leaders, 50-75 community and philanthropic leaders and 800 members of the public (for Dan Harris).

WHO ATTENDS

  • Publishers
  • Editors
  • CEOs
  • General Managers
  • Advertising Directors
  • Audience Growth Specialists
  • Reporters
  • Creative Directors
  • Colorado Legislators
  • Faculty & Deans
  • Public (for Dan Harris event)
  • Philanthropy + more!

TOPICS COVERED

National experts, local leaders and sponsors/vendors will lead roundtable sessions, workshops and keynotes. Broadly, topics will cover revenue (advertsing, events, reader and philanthropic), reach (audience growth, community engagement, marketing) and reporting (open records, election coverage, data, science, podcasting), as well as topics like AI and DEI that cross all areas.

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NEW
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PUBLIC EVENT

AN EVENING WITH DAN HARRIS

10% Happier at Work and in the Community

Dan Harris on Taming the Chaos, Cultivating Empathy, and Practicing Self-Care While Remaining Effective

Join us for an exclusive evening with Dan Harris, former ABC News anchor and author of the #1 New York Times bestseller, 10% Happier. This public event will feature a talk, Q&A session, and book signing, attracting an audience of over 900 attendees.

Sponsors: Expand Your Reach

With the addition of the Dan Harris event, our convention now offers sponsors exposure to a broader audience, including the general public. Local News Solutions 2024 offers an excellent opportunity for brands looking to connect with both industry leaders and a wider community interested in mindfulness and professional excellence.


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NEW FORMAT

Tired of the same old conference routine?

You know the attendee drill: forced to choose between multiple enticing-sounding sessions, sitting passively through long presentations, and ending the day feeling tired and overwhelmed. The value can be hit or miss, and the constant distraction and FOMO are utterly draining.


As sponsors, you worry about inconsistent attendance due to attendees' Sophie's Choice. You have your own FOMO, wondering who you're not reaching. You long for a chance to get exposure to all attendees and connect more deeply with those most interested in what you offer.


Our solution: Facilitated and repeating Solution Roundtables followed by Workshops


We’re shaking up the traditional session setup with dynamic, interactive Solution Roundtable blocks. Friday morning, Friday afternoon, and Saturday morning will feature these 110-minute blocks. Each block, held in one big ballroom for maximum energy, exposure and shared learning, comprises roughly 12 different roundtables where hosts will lead 25-minute sessions on various topics. Each roundtable session repeats three times within the block, with facilitated introductions at the start and share-outs between sessions. This means you’ll have multiple opportunities to present to and interact meaningfully with attendees, who no longer have one shot at hearing your presentation. Select sponsors can even present in multiple blocks on different specialized topics.


Experts—ranging from national presenters to local newsroom leaders to select sponsors—will host these Solution Roundtables. As a sponsor, you won’t be sidelined or an afterthought. You’ll be front and center alongside national and local leaders. Hosts will receive guides on how to run an effective roundtable, ensuring you make the most of this high-energy, interactive format. Attendees will be prepped and encouraged to bring questions and materials for feedback.


Following each roundtable block is a one-hour workshop session, allowing for deeper dives into select topics.


This format balances breadth and depth, quantity and quality, ensuring maximum exposure and meaningful interactions for sponsors and attendees alike.


Join us in enhancing the conference experience!

SOLUTION ROUNDTABLES + WORKSHOPS

Maximum Exposure + Meaningful Interactions

2023 CONVENTION FEEDBACK

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This is the best networking event you will attend all year!


Celebrate with and encourage your fellow journalists and return home better informed and refreshed!


The convention offers a great opportunity to network and learn various facets from experts in the industry, regardless of your organizational role.


It's a great networking opportunity and the panels and classes were awesome!


I attend a lot of state conventions, and I can‘t remember a better one. You program this like a national convention.


So many resources, connections, vital conversations, camaraderie


There's a lot of good knowledge and networking being shared here that young reporters would benefit from.


This years convention had so much ... energy! I loved all the workshops too, very helpful for navigating new revenue streams.


If they are looking to connect with local media producers and learn from each other, make sure to attend next years CPA convention.


Great networking opportunity! Interesting conversations!


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Following a successful 2022 convention, 2023 attendence grew by 17% and paid attendance grew 95%!

PREMIUM SPONSORSHIP OPPORTUNITIES

The CPA Annual Convention provides a variety of opportunities for you to reach decision-makers, build your brand and connect with new customers. Prices will increase after May 31.


SOLD

PRESENTING

$12,500

$15,000 after July 15

One available. Maximum visibility.

  • Exclusive "Presented by" tag in signage, badge, emails and other branding
  • Premium exhibit/lounge space near entrance and registration
  • Premium full-page ad (back cover or inside front cover) in program
  • Invitation for two to private CPA board reception
  • 3-minute intro at a plenary session
  • Host-read ad in 2 episodes of the Local News Matters podcast
  • One dedicated email to CPA list
  • Ads in 2 CPA bi-weekly newsletters
  • 1 month of banner ads (50% share of voice) on CPA website
  • 25 extra drink tickets to distribute
  • 4 tickets to convention and awards
  • Recognition at all plenary sessions


PLATINUM

$10,000

$12,000 after July 15

  • Logo on badge and event signage
  • High-visibility exhibit space
  • Full-page ad in program
  • Invitation for two to private CPA board reception
  • 3-minute intro at one plenary session
  • Host-read ad in 1 episode of the Local News Matters podcast
  • Ads in 2 CPA bi-weekly newsletters
  • 1 month of banner ads (50% share of voice) on CPA website
  • 20 extra drink tickets to distribute
  • 2 tickets to convention and awards


ALL PREMIUM PACKAGES

  • Logo & link on convention website
  • Logo in Passport to Prizes
  • Gift bag insertion
  • Listing in program with short description of your business
  • Excel spreadsheet of attendees, except those opting out
  • Additional tickets available at discounted member rate
  • 2024 CPA Allied Associate membership


Customizations possible on request.


PREMIUM SPONSORSHIP OPPORTUNITIES

HALL OF FAME AWARDS

$8,250 after July 15

$6,500

One available.

  • Exclusive "Presented by" tag in signage for Hall of Fame + Better News Awards dinner
  • Logo on badge and event signage
  • High-visibility exhibit space
  • Full-page ad in program
  • Invitation for two to private CPA board reception
  • 3-minute presentation at awards event


  • Host-read ad in 1 episode of the Local News Matters podcast
  • Ads in 2 CPA bi-weekly newsletters
  • 2 weeks of banner ads (50% share of voice) on CPA website
  • 15 extra drink tickets to distribute
  • 2 tickets to convention and awards


GOLD

$5,000

$6,000 after July 15

  • Logo on badge
  • High-visibility exhibit space
  • Full-page ad in program
  • One invitation to private CPA board reception


  • Ad in 1 CPA bi-weekly newsletter
  • 2 weeks of banner ads (50% share of voice) on CPA website
  • 10 extra drink tickets to distribute
  • 1 ticket to convention and awards


ALL PREMIUM PACKAGES

  • Logo & link on convention website
  • Logo in Passport to Prizes
  • Gift bag insertion
  • Listing in program with short description of your business
  • Excel spreadsheet of attendees, except those opting out
  • Additional tickets available at discounted member rate
  • 2024 CPA Allied Associate membership


Customizations possible on request.


SPONSORSHIP OPPORTUNITIES

REGISTRATION

$3,000

$1,700 after July 15

  • Exclusive signage at registration table
  • Only sponsor, other than presenting, on iPad check-in & front of badge


  • Full-page ad in program
  • 1 week of banner ads (25% SOV) on web
  • 1 ticket to convention and awards


SILVER

$2,500

$2,750 after July 15

  • Exhibit space
  • Half-page ad in program
  • 1 ticket to convention and awards
  • Ad in 1 CPA bi-weekly newsletter
  • 1 week of banner ads (25% share of voice) on CPA website


SOLD

Young Professionals Reception

$1,500

$1,700 after July 15

  • Signage at YP reception
  • Exhibit space
  • Quarter-page ad in program


  • 1 week of banner ads (25% SOV) on web
  • 1 ticket to convention and awards


New Banner Illustration

$1,500

LEGISLATIVE AWARDS & RECEPTION

$1,700 after July 15

  • Special signage at legislative awards and ​kickoff reception
  • Exhibit space


  • Quarter-page ad in program
  • 1 week of banner ads (25% SOV) on web
  • 1 ticket to convention and awards


BRONZE

$1,000

$1,200 after July 15

  • Exhibit space
  • Quarter-page ad in program


  • 1 week of banner ads (25% SOV) on web
  • 1 ticket to convention and awards


ALL REGULAR PACKAGES

  • Logo & link on convention website
  • Logo in Passport to Prizes
  • Gift back insertion
  • Listing in program with short description of your business/offering
  • Sponsor or Exhibitor ribbon on badge
  • Additional tickets available at discounted member rate
  • 2024 CPA Allied Associate membership
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Wifi Sponsor

Logo in program & on cards on tables

$1,250

Lanyard Sponsor

Logo or name on attendee lanyards

$1,250

Tote Bag Sponsor

Logo on attendee gift bags

$1,250

Quarter-page ad

Vertical or horizontal

$650

Supporter

Listing as supporter in program & on website

$500

Media Services Directory Listing

Paragraph listing in program of your services

$250

A LA CARTE

Breakfast Sponsor

Exclusive with signage and welcome (Fri or Sat)

$3,500

Lunch Sponsor

Exclusive with signage and welcome (Fri or Sat)

$4,000

Coffee Sponsor

Exclusive with signage at stations (Fri or Sat)

$1,500

Snack Sponsor

Exclusive with signage at stations (Fri)

$1,500

Ice Cream Break Sponsor

Exclusive with signage (Sat)

$1,500

SOLD

GENERAL INFO

  • Deadlines
    • Early reservation for lowest pricing July 15.
    • Space reservation for program: July 15
    • Program ad materials due: July 15
    • Gift bag inserts: August 1
    • Attendee list may be requested for Aug 1 & 16 snapshots
  • Payment for sponsorships is due at time of confirmation.
  • Cancellation of sponsorship/exhibts:
    • 10% cancellation fee if written notice is provided by July 15. 50% cancellation fee if written notice is provided between July 15 and August 1. No refunds for cancellations after August 1.


SOLD

SOLD

THROUGHOUT THE YEAR

With CPA offerings throughout the year, reach highly engaged news leaders across the state. Take advantage of these cost-effective options, or contact us for custom opportunities.


NEWSLETTER AND WEB ADS

  • Dedicated email to CPA list: $1,200
  • Gold marketing plan: $750
    • 2 issues of platinum ads (550x365 image, 650-characters of text, and up to 5 links) in CPA newsletter
    • 1 month of banner ads (50% share of voice) on CPA website


WEBINAR/VIRTUAL NETWORKING: $500

  • Sponsor one of CPA’s regular training and networking webinars. Sponsors may welcome attendees with a special message and place their name/logo in event emails preceding the webinar



Local News Matters Podcast

Reach thought leaders in local news across the U.S. with a message from a trusted host.


Studies show podcast ads are 5x more effective than web ads.

SPECIAL OFFER

  • 4-Episode Package, $500
  • 12-Episode Package, $1000


Includes 15-second opening ad, 30-second mid-roll ad, logo on show notes pages, newsletter and social media promos to 18,000+ followers. Limited availability.

🌐 lnmpod.com

Previous Convention Sponsors (partial)

2023 Badge

2022 Badge

AD SPECS

  • All digital greyscale and color art should be at 300 dpi.
  • The following digital file types are accepted:
    • Acceptable file formats: All Adobe Products – Acrobat (PDF files with fonts embedded), InDesign (INDD or IDML files with accompanying links and fonts included), Illustrator (EPS or AI files), Photoshop (JPG, PNG, TIFF, PSD).
  • Vector artwork should be saved in an .EPS format with fonts and images embedded, or all images and fonts must be supplied.
  • All screen and printer fonts must be provided.
  • We will substitute with similar fonts if originals are not submitted.
  • Text can be converted to outlines, but if proofing errors are discovered, new art may need to be submitted.
  • NOTE: Images from the web are not suitable for printing.
  • Finished ad design dimensions with and without bleed:
    • See graphic below for dimensions
    • If the ad design extends off the edge of the printed page, add 0.125” bleed border beyond the document edge on all sides and include crop marks on your file.
    • NOTE: For the best legibility, keep important parts of your ad (phone numbers, etc.) at least 0.25” within the edge of the ad to avoid parts being hidden in the binding or running too close to the edge of the page.
  • Submissions: Submit artwork to your Colorado Press Association rep or email sales@colopress.net. For large files, please send links to cloud files (via Google Drive, WeTransfer or similar services).


RESERVE NOW

Contact Randia Toledo to reserve your space.

Client Service Director

Randia Toledo

(720) 274-7174

rtoledo@colopress.net